ATO Insight SolutionsAsk the Owl®

The Operating System for coaches

Who needs you today.

Your own Operating System, in your brand. It watches the next step every client agreed to, and tells you who to nudge — before they go quiet and leave.

Step inside →Five made-up clients, their plans and their nudges. Nothing here is real.
The Operating System dashboard: five clients, each with a door showing lit, dimming or dark

· 40 seconds, with narration

A client cancels her coaching renewal on her phone
She cancels. Quietly.
The owl on a branch tells the coach a client has not sent the proposal
Or your owl tells you first.
The client replies to the coach's nudge and gets back on track
One nudge. Light back on.

What you’re actually buying

“I could just email them.”

You could, and some coaches do — right up until the twelfth client. Here’s what an inbox can’t do.

  • The agreement, written down — the goal, what’s in the way, the three things that matter, each next step with a date. Both of you looking at the same thing. Email scatters that across six months of threads.
  • Their own screen — goal, steps, a five-minute weekly check-in. That’s coaching between sessions, and it’s what you open to win the next client.
  • Their words, kept — every check-in in their own language, under their name. Try finding that in an inbox next spring.
  • It watches the dates, not you — twenty clients, sixty promises, something noticing every one while you’re coaching.
  • Your brand, on their phone — an email is from you. An Operating System is yours.
  • Referrals and thank-yous, where the work is — so you ask while they’re happy, not months later.
The client's own screen: their goal, where they are now, what's in the way and their priorities
What your client opens. Their goal, their words, their next step.

Monday morning

Every client, one screen.

You agreed what happens before the next session. Your Operating System holds that agreement, watches the date, and puts whoever is drifting at the top of your screen. You decide who gets a nudge, and it goes out in your words.

  • Lit — on track, nothing needed from you.
  • Dimming — a step is late or a check-in was missed.
  • Gone dark — the ones who quietly stop turning up, and normally cancel.
The coach dashboard: five clients, each with a door showing lit, dimming or dark

It sells for you too

Serious clients choose the coach who won’t let them drift.

Show this on a discovery call and you are no longer selling sessions. You are selling a system that keeps the promise they made to themselves — and the client who can picture themselves ten years on, no further forward, is the client who signs.

The ones who quietly leave cost the most

Nobody cancels in a session. They stop replying, the check-ins stop, and the renewal just never happens. This catches that in the week it starts, not next quarter.

Your clients see the work

Goals, the steps you agreed together, check-ins in their own words. Progress they can see is progress they stay for.

Nothing goes out on its own

The owl watches and tells you. You press the nudge, and it goes in your voice. Coaching stays yours.

One price

£2,500to build and onboard your Operating System
£99a month, up to 25 active clients — support included

Not ready? Keep me posted → One short email a month, nothing else.

Pay in full— or three monthly Direct Debits of £833.33.
Over 25 clients?— £4 per active client a month above 25.
Your data is yours.— export it whenever you like.
No rebuild fee.— fixes and improvements come with the licence.
Book a 15-minute walkthrough
The onboarding screen where a coach sets their four brand colours, with a live preview

How we set it up

Set up with you, so it’s used from day one.

Every step here exists because you lose clients when it’s missing.

  • 1A method session — Most tools die in a folder. In 60 minutes we build your programmes and your language around one real client.
  • 2Your brand on it — Logo and up to four colours, or keep the owl’s. Clients trust what looks like you.
  • 3Three nudges in your voice — For the days you’ve nothing left to type. Your words, ready, so silence doesn’t win.
  • 4Your first three clients loaded — Empty systems stay empty. We put three real people in with you, and the first nudges go out.
  • 5A demo link and a short film — Open it on a discovery call and you’re selling a system, not sessions.
  • 6Support in the product — One button raises a ticket straight to us. No email threads.

One short call

Book a 15-minute walkthrough.

Fifteen minutes, screen shared, one of your own clients in mind. You see your clients, their next steps, and a nudge going out in your words. No deck, no pressure — if it isn’t for you, you’ll know inside five.

Open the sample workspace and press Nudge yourself — five made-up clients, nothing real behind it.

Rather look first? Send your four colours and we’ll build you a sample workspace in your brand to look round on your own.

Not ready yet?

One short email a month: what’s been built, what coaches are doing with it. Nothing else, ever.

Hex codes if you have them. If not, name them and we’ll match.

Can I have it in my brand?

Yes. Your logo and up to four colours, set up with you. Prefer the owl’s navy and gold? Keep those — same Operating System, same price.

Is my Operating System mine?

Your clients, your content and your brand are yours. The Operating System is licensed to you for as long as your licence runs. It saves to your desktop like any other program, and to your phone for when you’re between sessions.

Will my clients use it?

They get one screen: the goal you agreed, the next steps, and a five-minute weekly check-in. Nothing to learn.

I’m not a coach. Can I use it?

Yes — it suits anyone whose clients move through stages, from consultants to trades. We alter the Operating System to fit how you work, which changes the scope, so that one is quoted separately.

How long until it’s live?

The method session sets it up. The rest is your programmes and your first three clients, done with you.