Connecting the Dots · #3
Two new websites, and the reviews that came with them
Wednesday 11 November 2026 · Emma Williams · 3 min read
This week’s dots are close to home. They’re about work that’s just gone live.
Dot 1: Two new websites
Liz Rowlands Coaching has a new home at lizrowlandscoaching.co.uk. Liz is a business growth mentor covering Wrexham and Chester, and the site explains what she does and brings in the right enquiries.
Julie Milner’s The Coaching Den is live too, at thecoachingden.com. Julie’s work is about removing barriers to participation, and her book, When School Feels Impossible: A Guide for Families and Professionals in Wales, sits at the heart of it.
Two coaches doing very different work, and two sites that sound like them.
Dot 2: Systems that do the chasing
Liz’s clients now log in to the Operating System I built with her. They see what they agreed in their session and tick off their actions, and Liz can see who needs a nudge before they drift.
This month I also built something for a training provider who wanted a course that runs itself. Learners answer the questions, it marks them, and the certificate comes out at the end. Nobody chasing paper. The concept was live the same day.
Joining the dots
Then the reviews came. Liz and Julie both left 5-star Google reviews.
When someone asks Google, or ChatGPT, who to use, real reviews are one of the things they look at. Your website says what you do. Your reviews say whether you do it well. You want both.
What I did
I asked each of them just after their site went live, while they were pleased with it. Timing is most of it.
Liz’s Operating System does the same for her clients. It waits until a client’s been in for a month, asks at most twice, two months apart, and never again once they’ve left one.
Your one next step
Think of the last customer who was really happy with you. Send them your Google review link today with one line:
“If you’ve got a minute, a review would really help a small local business.”
Want a site that sounds like you?
That’s what we do at ATO Insight Solutions.
Websites, and the systems behind them, for small businesses in North Wales.
See you next week.
Emma
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Emma WilliamsFounder of ATO Insight Solutions, Northop, North Wales. Builds websites, cost estimators and enquiry automation for small businesses. Ask her anything.